For example, if your facilitator is from the northeast part of a country where the communication style is a little more direct, faster paced and some would describe as "aggressive", but you are a mid-westerner, then you may find yourself ... You have your elevator speech, your 15-second commercial, your value proposition, your positioning statement, etc. It doesn't matter what you call it. The concept is this: Have a concise way to describe to someone what you do when you ...
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