For example, consider the demographics for a carpet cleaning service. The prospect could be male or female, age 18 to 100, single or married, a residence or business, employed or retired, with an income from $20000 to an unlimited income. ... or the abbreviated version “What do you do?” — “I'm an accountant”… “I'm a financial planner”… “I'm a real estate agent”. Is this dusty elevator speech approach getting real results for you? We both know that it's not. ...
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